ONLINE ADVERTISNG

Build your brand - Reach more Prospects

While Search Engines can deliver visitors to your site who are actively seeking the types of products and services you sell, advertising can reach customers who might want your your product or service if they knew about it. Or maybe you need to let them know it is a good time to buy because you have a special right now, or a brand new product.

It is also ideal for building your brand. It is said that a potential customer must see your ad, direct mail or email six times before they act. So a continuos reminder of who you are and what you offer and why buy it from you is important.

Online Advertising is advertising on the internet. There are many forms of advertising online including:

Banner Ads using rich media such as Flash Animation
Email Marketing
Affiliate Marketing
Contextural Advertising

We can help you get started, research your options, educate you on the differneces and make recommendations, and set it up for you. We'll even monitor and manage it for you if you prefer.

PAY PER CLICK ADVERTISING

Sponsored search engine marketing

When you search for something using a search engine like Google, you will frequently see on the top and the right side of the search results, a list of sponsored search ads. They look very similar to the actual search results but are in fact ads.

Sponsored search works by bidding on a keyword. Your bid price, the quality of your ad and the competition for that keyword will determine what position your ad will display in. And just like the normal search results, if you're not number one, the clickthrough rate falls off significantly.

Because bidding is secret, the complexity is rising and the competition is growing ever more fierce, it is important to get your sponsored ad campaign right. If you do it wrong, you can quickly waste a lot of money. While the top position for some keywords can be had for nickles and dimes, any keyword with good volume is going to command a serious bid. Quite a few require bids of $4-10 while some take it even higher to $20 a click. I have seen bids of $40 in the past.

We offer a service where we can research and recommend a plan for your pay per click advertising. We will even set it up and train you how to monitor, adjust and respond to the results. It is important to note that an optimal pay per click campaign takes awhile to achieve. It is not a set it up once and forget about it program.

ONLINE AD EXAMPLES

Here are some examples of past ads.