Visitors to a website know instantly whether they want to read more. The impression your home
page makes, has a lasting effect on the visitor's view of the rest of your site.
It is called the Halo effect.

If people believe a website looks good, then this positive quality will spread to other areas, such
as the website's content.
Since people like to be right, they will continue to use the website that made a good first
impression, as this will further confirm that their initial decision was a good one.
As websites increasingly jostle for business, Dr Lindgaard added that companies should take note.
"Unless the first impression is favourable, visitors will be out of your site before they even know
that you might be offering more than your competitors," she warned.
-- BBC NEWS
Small businesses who take their website seriously know the rewards of having a well designed site. Their
site makes an impression on the visitor, and delivers a message that they care about them, and the quality
of their product or service.
As a small business owner, you need to think about how you want people to view your business and your
products or services. Does your website project that view?
A professionally designed website is not just for the Nikes of the world. Everyday more small businesses
are upgrading their sites from the old 1990's-yes-my-16-year-old-son-designed-my-site look to help their
site work harder for their business.


We never begin designing a website without first understanding our clients' business goals and objectives;
along with understanding and defining your target audience. The discovery phase of our process lays
the foundation for the website design.
Our collaborative processes provides us with the special insight needed to effectively deliver and communicate
your key messages to your audience.
We also know small business owners or entrepreneurs are very hands on and quite often like to be involved in
the design process. We encourage you to contribute your ideas and help make the site something you can
really call your own.